Since its launch in 2023, Provi and SevenFifty Daily’s “Beyond the Glass” series has united industry leaders to exchange insights and ideas that drive growth and innovation.
The series has featured executive voices from organizations like DISCUS, NBWA, WSWA, ABL, Remy Cointreau, Breakthru Beverage, Pernod Ricard, Lobos 1707 Tequila & Mezcal, and Constellation Brands, among others.
Event Recap
Navigating the New Era of Trade Marketing: Building a National Alcohol Brand Across the U.S.
Moderated by SevenFifty Daily's Editor-in-Chief, Courtney Schiessl, the discussion explored how industry leaders have scaled their brands nationally through strategic distribution, trade marketing, and partnerships. Panelists will highlight the importance of key account presence and distributor relationships for market expansion, and how new trade marketing channels enhance brand visibility and retailer engagement.
Watch the video below for insights from Robert Hall, CEO, Ole Smoky Distillery and Chair, Responsibility.org; Cynthia Lohr, Co-Owner and Chief Brand Officer, J. Lohr Vineyards & Wines; Marissa Kinsey, VP of Trade Marketing, BeatBox Beverages; and Christina Stella, SVP of Supplier Partnerships, Provi
EVENT RECAP
Moderated by SevenFifty Daily's Editor-in-Chief, Courtney Schiessl, industry analysts and experts revealed crucial data and invaluable insights into the continuously shifting dynamics of the beverage alcohol industry. They dove deep into the economic landscape, encompassing wine, spirits, and beer. Attendees gained profound insights into the industry's trajectory.
Watch the recording below.
ABOUT THE SERIES
Moderated by SevenFifty Daily Editor-in-Chief, Courtney Schiessl Magrini, panelists will share their perspectives and ideas to help foster the growth and progression of the community.
The free series aims to amplify voices across the beverage alcohol and hospitality industries, bringing together industry experts to discuss important issues and trends that are shaping the future of the industry.
Register for the next roundtable
Previous beyond the glass roundtables
Past Roundtables
June 6, 2023
Trends Driving The Future of Beverage Alcohol: How to Capitalize on the Industry's Inflection Point to Grow Your Business (Watch Recording)
Panelists include: Taylor Katzman, CEO and Founder at Provi; Mike Boswell, Vice President of Digital and eCommerce at Breakthru Beverage Group; Brian Sudano, Managing Partner at Beverage Marketing Corporation; and Jake Wright, Director B2B eCommerce & Strategic Channels at Pernod Ricard USA.
September 12, 2023
The Rise of the Conscious Consumer: Adapting Strategies to Adhere to Evolving Consumers' Interest Around Sustainability, Diversity and Inclusion, and other Social Consciousness Efforts
Panelists include: Nicolas Beckers, CEO, Rémy Cointreau Americas; Jackie Summers, Founder and CEO of JackFromBrooklyn, Inc. and creator of Sorel Liqueur; and Chris Swonger, CEO, Distilled Spirits Council (DISCUS); Dia Simms, Former CEO & Current Executive Chairwoman, Lobos 1707 Tequila & Mezcal