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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Brent Gladney

Brent Gladney

From Outdoor Gear to Organic Beer: How Patagonia Provisions Beer was Born

Chances are you’ve heard of Patagonia — you may even have a few articles of their clothing hanging i...

5 Spirits to Help You Diversify Your Liquor Collection

Variety is the spice of life, and if your establishment is filled with the same old whiskey and vodk...

Stock Your Bar with America’s Spirit: The 9 Best Types of Bourbon

The Scottish have their scotch and the Canadians have their rye, but today we’re going to talk about...

Why You Should Keep Up with (and Carry) New Booze Brands

To say the Food and Bev world moves quickly would be a huge understatement. Every month there’s a ho...

Agave Spirits Are On The Rise

To say agave spirits are on the rise is an understatement. Over the past several years, the category...

Putting Authenticity in a Can: A Chat with Talkhouse Encore Founder Ruby Honerkamp

How do you bottle authenticity? Or rather—how do you can it? That's the question Ruby Honerkamp aske...

The Histories of Whiskey Around the World

Whiskey has earned its place on the global stage as one of the most iconic beverages history has to ...

From Upgrades to Up-Sells: 10 Ways to Increase Your Alcohol Sales

Whether you're focusing on business to business (B2B) or business to consumer (B2C) alcohol sales, b...

What are the Differences Between B2B & B2C Ecommerce?

We can’t talk about the recent behavior shifts of the alcohol industry at large without mentioning t...

The Top Beverage Trends to Watch this Winter

The new year brings with it plenty of fresh trends, resolutions and other reasons to reinvent, so we...

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