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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Brent Gladney

Brent Gladney

Serve & Sip with Class: 5 Brandy Brands to Add to Your Beverage Program

Is brandy a more potent and sophisticated wine? We'll let you be the judge of that, but there's no d...

The Nonalcoholic Future of the Beverage Industry: A Chat with Spiritless CEO Lauren Chitwood

The trend of low- and no-ABV is catching fire across the beverage industry—from dive bars to home ba...

Moneygun is on the Cusp of a New Renaissance

This smash-hit cocktail bar serves up drinks and small plates in Chicago’s west loop. Provi sat down...

Trending at Zero Proof: The Hype of Non-Alcoholic Wine & Spirits

Zero and low ABV beer, aka “near beer”, have been around for decades, whether through appeasing proh...

Cases and Case Deals: How Retailers Are Saving Up to 30%

There's no real secret when it comes to the savings you can have when you buy in bulk, so why aren't...

5 Awesome Autumn Cocktails for Your Bar This Season

Closets are lined with flannel and grocery stores are stocked with gourds, so it’s only natural for ...

The Top Beverage Trends of 2021 Heading into Fall

The first half of 2021 is packed up, and we’re just getting ready to unpack the data! We analyzed hu...

The Big Brew Hunt: 7 American Beer Brands to Watch

Which country has the world’s greatest beer brands? There’s the strong contender Belgium, with brand...

The Atrium is Building a Disneyland for Content Creators

In an era where “content is king,” Terry Brantley, managing member of the Atrium, understands that p...

Best Bartending Tips from Those Behind the Bar

Being a great bartender requires more than just knowing to shake a Mai Tai or stir a Manhattan. A ba...

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