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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Corey Hines

Corey Hines
Career bartender turned Content Marketing Manager at Provi, covering all things beer, wine and spirits.

10 Underrated Irish Whiskeys to Stock for St. Patrick's Day

St. Patrick’s Day is just around the corner, which means it’s time to break out the Irish whiskey. W...

Ways to Create a More Diverse, Equitable & Inclusive Bar and Restaurant Workplace

What’s most important to a bar, restaurant or retail business? Financial success and relevance are u...

Top-Selling Black-Owned & Founded Beer, Wine and Spirits

February is Black History Month and to celebrate, we’re taking a deep dive into Provi marketplace da...

3 Trends That Will Define Bev-Alc in 2023

The beverage alcohol industry is in a constant state of flux. Categories and subcategories trend up ...

Checking In: The State of Beer, Wine and Spirits in 2023

With 2023 in full swing, we looked to kick the new year off right by taking a deep dive into the lat...

How Athletic Brewing Co. Introduced Non-Alcoholic Craft Beer to the Masses

In recent years, non-alcoholic (NA) beer, wine and zero-proof spirits have been on the rise. Accordi...

Top-Selling Non-Alcoholic Beer, Wine & Spirits for Dry January

For 31 days in January, many will choose to abstain from drinking alcohol. Known as “Dry January,” t...

The Rise of the Booze-Free Bar

Each year gives rise to new trends in the beverage alcohol industry. Some are niche while others tra...

Top 5 Sparkling Wines For The Holiday Season

As the end-of-year holidays approach, consumers naturally reach for sparkling wines to celebrate wit...

No-ABV Beers, Wines and Zero-Proof Spirits for the Holidays

Non-alc has had a monumental year in the bev-alc industry. As more consumers consume consciously, it...

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