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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Maggie Mahar

Maggie Mahar
Writer and Chicago native. Has a greeting card for every occasion. Plant mom and Provi employee since 2017. Marketing Manager.

7 Ways to Market Seasonal Menu Changes at your Bar or Restaurant

There was a time when seasonal menu changes were a niche move that only worked for a handful of esta...

The 10 Commandments of Bar and Restaurant Inventory

We’ve put together the tried-and-true ten commandments of responsible, effective bar and restaurant ...

How to Manage & Improve Online Reviews for Your Restaurant or Bar

In an age of data-driven, laser-focused marketing, word of mouth is still king. Actively encouraging...

8 Common Rookie Bartender Mistakes & How to Prevent Them

Anyone who has ever worked in the bar and restaurant industry knows that the job–front of house or b...

Increase Foot Traffic With These 6 March Madness Promotions

It's that time of year again: March Madness. You need to have drinks on tap, promotions ready to go,...

Celebrating the Success of Women in Spirits

Almost all of us know incredible and impactful women, and the best of us find ways to celebrate them...

A Bar Manager's Guide to Choosing the Right Glassware

How would you react if you ordered a glass of wine at your favorite bar and it was served in a mason...

8 Benefits of Going Cashless at Your Bar or Restaurant

Even before COVID-19, many bars were beginning to consider going cashless. The laundry list of benef...

How to Maintain Cleanliness in a Restaurant

With more people buying their alcohol from a liquor store and eschewing crowded areas, what can a ba...

Bar Managers Are Stocking Up These 10 Low Cal Beers

A high calorie count is one of the biggest pitfalls facing people who love beer. The ongoing develop...

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