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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Maggie Mahar

Maggie Mahar
Writer and Chicago native. Has a greeting card for every occasion. Plant mom and Provi employee since 2017. Marketing Manager.

Essential Spirits for Summer Cocktails

Summer’s coming! It’s time to swap out some of that heavy, dark stuff for some lighter, more refresh...

New Beer Releases: June 1st - June 15th

The sun is a-shining and new beers are a-flowin'. Expect all the trends that come along with summer:...

New Beer Releases: May 14th through May 24th

Memorial weekend is upon us, kicking off the unofficial start of the summer season. And nothin' pair...

New Beer Releases: May 1st through May 14th

Ain't no party like a new beer release party! This week we explore everything from ciders to shandie...

A Brief, Not-Too-Bitter History of IPA Beer

There are times when it feels like the IPA single-handedly carries the craft beer industry. Over the...

The Ready-to-Drink (RTD) Canned Cocktail Market

Canned cocktails. What a time to be alive.

A Look Inside The Wacky, Wonderful World of The Pop-Up Bar

Foodie fads tend to come and go. But the pop-up is here to stay. Picture the scene: A friend of a fr...

The Trick to Really Good Cocktails: Artisanal Ice

A deep dive into the underground artisanal ice scene. And it’s hotter than you think.

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