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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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  • by: Maggie Mahar
  • 14 min read

New Beer Releases: September 7th - 12th

Maggie Mahar

Maggie Mahar
Writer and Chicago native. Has a greeting card for every occasion. Plant mom and Provi employee since 2017. Marketing Manager.

New Beer Releases: September 7th - 12th

Pumpkins. Flannel. Soup. That's right everybody—it's fall! Well, kind of. No doubt, the food and bev...

How to Build a Fall Drink Menu that Sells

Like most establishments when Autumn rolls around the corner, you're probably looking to revise your...

7 Ways to Increase Bar Profit Using Leftover Inventory

The seasons are a-changin', and that means it’s out with the old and in with the new. Each spring an...

How Hand Sanitizer Saved One Florida Distillery

If you had told Camden Ford last year that his Florida-area distillery would be churning out hand sa...

How Innovative Tech is Fueling the Craft Beer Industry

For an industry as old as beer brewing, the beer world’s ability to keep up with the times is almost...

New Beer Releases: August 1st - 15th

Guess who decided to show up to the party this week? Oktoberfest beers. Hard to believe it's THAT ti...

Boost Profits With These 3, Easy Restaurant Patio Ideas

Do you hear that? It’s the sound of vitamin D deficient patrons emerging from their coronavirus hibe...

New Beer Releases: July 1st - 7th

Summer is in full swing and your patio patrons are inventively switching up their beer preferences, ...

Post-Pandemic: 6 Fourth of July Tips for Bar Managers

Although it’s a little too soon to say the restaurant industry (or any industry for that matter) has...

New Beer Releases: June 8th - 15th

There's no better proof that the world is still spinning quite like a list chock-full of new beer re...

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