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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Ryan Philemon

Ryan Philemon

Non Alcoholic Cocktails to Bring in New Clientele to Your Restaurant

Whether it’s for health reasons or just a personal choice, it’s hard to ignore the increase in deman...

What is a West Coast IPA? Hazy IPA Styles Explained

Hazy IPAs were seen as a trend not long ago with little expectation of the cloudy fan favorite to be...

Tart Ales and Sour Beers are Growing in the US Market

Sour beers have grown in popularity in recent years. It’s speculated that the exceptionally refreshi...

Tips on Selling Rosé in Your Establishment

Rose isn’t a specific type of grape like most types of wine, but rather, a descriptor for the wine-m...

Beer Industry Trends of 2022 (and the Beer Outlook For 2023)

The beer industry is constantly shifting and keeping track is important to stay on top of it to rema...

Questions to Ask a Mixologist: Bartender Interview Questions

Going through the process of hiring a new bartender can be an interesting one. You might find who yo...

How to Price Drinks in Your Bar

Pricing your drinks can sound like a tricky task at first, especially when adding more complex cockt...

What is Inventory Variance and Why is it Important?

Variance in your inventory is a completely normal part of running a bar or restaurant. We’ve all acc...

How Merchandising Beer Can Improve Sales

Accessibility in marketing is a massive part of what leads to a sale. As someone who’s a professiona...

Basic Beer Knowledge For Servers

Beer has been a popular drink for centuries, being a significant industry throughout history. In the...

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