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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Provi Team

The Provi Team

Bar, Restaurant and Retail Marketing Calendar 2025

Our newly updated calendar of popular holidays, seasons, and other events that will impact beverage ...

Georgia: An Essential Guide to the World’s Oldest Winemaking Country

This ancient winemaking country is also one of the world’s most exciting, crafting a wide array of w...

March 2025: New Beer, Wine and Spirit Releases

Spring is on its way! March’s latest releases from Beverage Media Group bring fresh flavors to brigh...

What’s Next in Beverage Trade Marketing? Experts Weigh In

Five key takeaways for wholesalers and suppliers from the “What’s Next in Trade Marketing?” panel at...

February 2025: New Beer, Wine and Spirit Releases

Fresh month, fresh bottles! February’s latest releases, straight from Beverage Media Group’s newest ...

Chianti Classico: The Essential Guide to Tuscany’s Famous Red Wines

Not to be confused with the broader Chianti DOCG, Chianti Classico has been known for producing exce...

January 2025: New Beer, Wine and Spirit Releases

A new year means new inventory! Introducing January's new featured product releases courtesy of Beve...

February 2024: New Beer, Wine and Spirit Releases

Introducing February's new featured product releases courtesy of Beverage Media Group's latest print...

January 2024: New Beer, Wine and Spirit Releases

Introducing January's new featured product releases courtesy of Beverage Media Group's latest print ...

December 2023: New Beer, Wine and Spirit Releases

Introducing December's new featured product releases courtesy of Beverage Media Group's latest print...

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