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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Provi Team

The Provi Team

What’s Next in Beverage Trade Marketing? Experts Weigh In

Five key takeaways for wholesalers and suppliers from the “What’s Next in Trade Marketing?” panel at...

February 2025: New Beer, Wine and Spirit Releases

Fresh month, fresh bottles! February’s latest releases, straight from Beverage Media Group’s newest ...

Chianti Classico: The Essential Guide to Tuscany’s Famous Red Wines

Not to be confused with the broader Chianti DOCG, Chianti Classico has been known for producing exce...

January 2025: New Beer, Wine and Spirit Releases

A new year means new inventory! Introducing January's new featured product releases courtesy of Beve...

February 2024: New Beer, Wine and Spirit Releases

Introducing February's new featured product releases courtesy of Beverage Media Group's latest print...

January 2024: New Beer, Wine and Spirit Releases

Introducing January's new featured product releases courtesy of Beverage Media Group's latest print ...

December 2023: New Beer, Wine and Spirit Releases

Introducing December's new featured product releases courtesy of Beverage Media Group's latest print...

Expert Picks from Provi, SevenFifty Daily & Beverage Media Group’s 2023 Holiday Guide

Introducing the 2023 Holiday Guide from Provi, in collaboration with the editors of SevenFifty Daily...

Toast to the Holidays: Wines Your Customers Want for a Festive Celebration

The holiday season is the perfect time to indulge in a glass of wine or two. Whether your customers ...

November 2023: New Beer, Wine and Spirit Releases

Introducing November's new featured product releases courtesy of Beverage Media Group's latest print...

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