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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Provi Team

The Provi Team

5 Tried and True Email Tactics for Alcohol Sales Reps

You already know that keeping clients interested in your distributor portfolio is essential to your ...

5 Spring Cocktail Trends to Consider This Year

It's that time of year again. It's trend forecast season. The industry, by and large, is at the merc...

How To Find Your Target Market & Boost Business for Your Bar or Restaurant

One of the hardest parts about opening a bar—cocktail bar, sports bar, bar club, restaurant bar, or ...

Increase Bar Profit Margins With These Profitable Classic Cocktails

Bartending and menu creation are inherently creative endeavors. The key to crafting a perfect menu i...

The History of the Highball

You’d be hard-pressed to find a more vaguely defined drink than the Highball. What is a Highball? Ge...

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