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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Provi Team

The Provi Team

July 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

June 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

The Top 10 Ready-to-Drink Brands Fueling the Bev-Alc Scene

Every time that warmer weather starts to rear its head, people start getting the itch. What itch? Th...

May 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

Sotol — What It Is and How To Use It

There are more than 200 species of agave around the world with over 50 of them used to produce Mezca...

Spotlighting Women of History Who’ve Shaped Beverage Alcohol

March is Women’s History Month, and all month long, we’re celebrating the women in bev-alc who are d...

March 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

February 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

13 Black-Owned & Founded Brands Transforming the Alcohol Industry

Alcohol has been around for a long time. How long? While the first "fermented drink" can be traced b...

Stock Up for Thanksgiving Eve — The Busiest Drinking Night of the Year

It may be news to some, but did you know that the day before Thanksgiving (aka “Drinksgiving”) is on...

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