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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Provi Team

The Provi Team

Expert Picks from Provi, SevenFifty Daily & Beverage Media Group’s 2023 Holiday Guide

Introducing the 2023 Holiday Guide from Provi, in collaboration with the editors of SevenFifty Daily...

Toast to the Holidays: Wines Your Customers Want for a Festive Celebration

The holiday season is the perfect time to indulge in a glass of wine or two. Whether your customers ...

November 2023: New Beer, Wine and Spirit Releases

Introducing November's new featured product releases courtesy of Beverage Media Group's latest print...

October 2023: New Beer, Wine and Spirit Releases

It's that time again! Introducing October's new featured product releases courtesy of Beverage Media...

September 2023: New Beer, Wine and Spirit Releases

Beverage Media Group’s (BMG) storied print publication fosters a deeply connected trade community, r...

August 2023: New Beer, Wine and Spirit Releases

Together, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s (BMG) iconic...

Tito’s Vodka: A Craft Distillery Success Story

In the latest Provi Pulse Report, Tito’s Handmade Vodka is the fastest-growing product nationwide. T...

July 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

June 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

The Top 10 Ready-to-Drink Brands Fueling the Bev-Alc Scene

Every time that warmer weather starts to rear its head, people start getting the itch. What itch? Th...

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