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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Provi Team

The Provi Team

Stock Up for Thanksgiving Eve — The Busiest Drinking Night of the Year

It may be news to some, but did you know that the day before Thanksgiving (aka “Drinksgiving”) is on...

Stock Your Shelves with These 9 Fastest-Growing Sustainable Brands

The brands and products that conscious consumers purchase today align more with consumers’ ethos and...

Negotiating Prices With Sales Reps Where Both Parties Win

In order to maximize profits and keep a healthy bottom line, it’s crucial to ensure you get the best...

The Top 9 Rosés Produced Outside of France

Unless you’ve been living under a rock, you’ve likely heard the phrase “rosé all day.” Perhaps you’v...

The Top 5 Canned Spritz for Early Summer Sippin’

Memorial Day weekend marks the unofficial start of summer. As the days get longer and hotter we coll...

How to (Profitably) Price Wine for Your Bar or Restaurant

There’s undoubtedly a fine art to pricing wine. It’s not an easy task in the slightest, and it’s als...

Checking In: The State of Craft Beer Nationwide

April 7 is National Beer Day and to celebrate, we looked nationwide to gain insights into the state ...

How to Organize a Restaurant Menu

Have you ever gone to a restaurant and been confused, or even felt misled, by bad menu design? Being...

Better Beer for a Better Neighborhood: The Value of Craft & Microbreweries

Craft breweries make great beer. For many people, that’s as far as it goes. Most consumers do not co...

Eco-Friendly Packaging: Pros and Cons for Your Restaurant

Many restaurants moved to use to-go and takeout containers since the pandemic. While many businesses...

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