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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Provi Team

The Provi Team

Top 5 Sparkling Wine Brands on Provi from 2021

Finding ways to celebrate small joys is essential after living under the shadow of a pandemic for so...

Top 5 Bourbon Brands on Provi from 2021

Just like whiskey gets better with age, so too do the flavors and varieties with each passing year. ...

Best Blenders for Bars and Restaurants for Making Drinks

There’s nothing quite like a blended drink, whether it be a frosty daiquiri, some decadent frozé, or...

Managing Bar Tips

Servers, hosts, and bartenders are the food and bev staff who bring in the majority of bar tips afte...

Best Bottles of Wine to Pair with Your Valentine's Day Menu

Valentine's Day can be a stressful time of year—worrying about how to treat your special someone (or...

Restaurant Accounting 101

We all rolled our eyes at our middle school math teachers when they said we’d “need to know this stu...

Beer & Wine vs. Liquor License FAQ

Laws surrounding the buying and selling of alcohol in this country have a long, tumultuous, and even...

Restaurant Owner FAQ

Owning and operating your own restaurant is a labor of love. Having a passion for food and bringing ...

How to Buy Liquor Wholesale

Liquor gets expensive, fast.

The Rise of Alcohol Dispenser Machines

We love watching our favorite bartenders skillfully pour a tall glass of whatever-it-is-we-ordered a...

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