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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Provi Team

The Provi Team

How to Create a Seasonal Menu that Boosts Sales

Whether the season is moving from summer to fall or winter to spring, you will want to maintain a se...

Everything You Need to Know about Marijuana-Infused Beverages

The dusty old stigma of "marijuana = bad" is beginning to drift away. As more and more states contin...

Profitable Spring Cocktail Ideas to Increase Restaurant Sales

Spring is once again upon us, and that means it is time to refresh your menu. Leave the cold weather...

Beyond Resilience: The Black-Owned Beverage Business Boom

The modern beverage marketplace prioritizes choice, flexibility and variance. Today’s consumers have...

The Ultimate Liquor Pricing Guide for Bar Managers

If you're wondering "how to price liquor?" then you've come to the right place. Pricing beer, wine a...

5 Simple Tips to Boost Your Ecommerce Conversion Rate

Just like planning any successful party, you’re more likely to get a large turnout by tempting guest...

How Alcohol Sales Reps Can Use the Power of Data to Boost Sales

It’s common knowledge that data powers nearly every aspect of businesses today. And when it comes to...

How Beverage Brands Maximize Their Social Media Presence

Now, more than ever, being on social media is necessary in order to be a successful beverage brand. ...

5 Tried and True Email Tactics for Alcohol Sales Reps

You already know that keeping clients interested in your distributor portfolio is essential to your ...

5 Spring Cocktail Trends to Consider This Year

It's that time of year again. It's trend forecast season. The industry, by and large, is at the merc...

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