Our newly updated calendar of popular holidays, seasons, and other events that will impact beverage purchasing this year—plus suggested timelines for running marketing campaigns.
In today’s competitive restaurant, bar, and retail landscape, operators need to leverage the latest tools and technologies to boost brand awareness and drive more guests through their doors. That’s why strategic marketing has become essential for success.
Our 2025 Bar, Restaurant, and Retail Marketing guide includes an annual calendar of popular holidays, seasons, events throughout the year, along with suggested timelines for running marketing campaigns. Use this guide to plan paid advertising campaigns across digital or traditional marketing channels, as a framework for posting social media content, or for scheduling marketing email campaigns.
Skip to Download the Marketing Calendar
But what, exactly, does it take to get started with an annual marketing strategy? First, take the time to understand the different channels for marketing, which will help you determine which ones are right for your establishment and the season or occasion you’re planning around. There’s no one-size-fits-all approach—and it will change depending on your audience as well.
The key marketing channels you can consider include:
- Traditional: Print or broadcast advertising, direct mail, posters, or handouts.
- Digital: Social media, website, or email.
- Community: Word of mouth, local events, or community involvement.
Why Is Marketing Important?
The landscape of bars, restaurants, and beverage retailers is broader than ever, offering consumers more access to a diverse range of options when it comes to purchasing beverage alcohol. That’s a good thing when it comes to developing a robust and engaged beverage consumer audience—but it also means that individual businesses need to get strategic in order to stand out.
A bar, restaurant, or retail shop can offer a phenomenal experience to consumers, but that doesn’t matter if nobody is aware of the experience you have to offer. And it’s not just about getting customers in the door—it’s about fostering loyalty to encourage regular visits. A creative, well-planned, and multichannel marketing strategy can help businesses stand out in an increasingly competitive hospitality and retail landscape.
Seasonal and Event Marketing Inspiration
Once you have the annual strategy, it’s time to zoom in on specific seasons, events, and more. From the summer season to the hubbub of the holidays, here are some ideas to get you planning for individual marketing opportunities:
- 10 Bar & Restaurant Promotion Ideas to Attract Customers This Summer: Promote extended summer happy hours, get involved with local community events, and create excitement around long weekends.
- How Wine & Spirit Retailers Can Prepare for the End-Of-Year Holidays: To capture as much business as possible during this busy period, launch targeted email campaigns, promote discounts on social media, and share details about exclusive gift packs.
- How Bars Can Plan and Promote New Year’s Eve Celebrations: From selecting a unique theme to getting the word out about ticket sales, here’s what you should know.
- Increase Foot Traffic With These 6 March Madness Promotions: Create a drink bracket, offer discounts for sharing on social media, and draw in a crowd with inexpensive beer.
Fill out the form below to start planning your 2025 marketing strategy!
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