The brands and products that conscious consumers purchase today align more with consumers’ ethos and politics than ever before. That’s because what’s behind the product must adhere to factors that conscious consumers see as an important part of their purchasing decision. This includes socioeconomic factors like how a product is produced, down to the workplace quality for the laborers who produce it. In the modern age, traceability and transparency are essential for a business to be successful — and they should be. Factors like better working conditions for producers and more sustainable, eco-friendly production methods create a better, healthier world — not to mention the added bonus of greater brand affinity and customer loyalty. And in the beverage alcohol industry, it’s no different.

Sustainability is a Top Factor in Deciding to Purchase a Product

Today, sustainability is at the forefront of the conscious consumer’s purchase decision. In fact, recent research from IWSR shows that nearly half of alcohol consumers say sustainability practices influence whether they buy from a company or not. The rise in natural and biodynamic wine is one example of how an entire industry has responded to consumer demand for more natural and sustainable products. Many brands in the beer and spirits industry are also leading sustainable efforts. Anheuser-Busch achieved its 2025 target ahead of schedule to brew its domestic portfolio with 100% renewable electricity from solar and wind power, Bruichladdich plans to be 100% decarbonized by 2025 using tidal energy and other green energy sources, and Reyka Vodka runs entirely on geothermal energy produced by surrounding volcanoes.

With the list of sustainable brands and products increasing, let’s look at some of the fastest-growing sustainable-practicing brands using recent Provi marketplace data that on- and off-premise buyers can stock their shelves with.

Fastest-Growing Sustainable Products to Stock On Your Shelves

Wine

J. Lohr Estates Seven Oaks Cabernet Sauvignon

J. Lohr Estates Seven Oaks Cabernet Sauvignon is dense and dark at the core, with a brilliant garnet hue around the rim. Ripe fruit aromas of black cherry and currant are accented by notes of toasted pastry, hazelnut, and vanilla from the barrel aging program. Big, juicy red-fruit flavors infuse the palate while softly textured tannins lead to a long finish. It's easy to see why it's a trending product on Provi.

• Origin: California, USA
• Appellation: Paso Robles
• Raw Materials: Cabernet Sauvignon, Petite Sirah, Petit Verdot, Merlot, Cabernet Franc, Syrah
• ABV: 13.9%

Francis Ford Coppola Diamond Collection Black Label Claret

Rich and aromatic, this Claret from the Diamond Collection boasts beautiful extraction, velvety tannins, and robust character. Exotic spices and earthy nuances embellish dark, complex fruit flavors that are long-lived on the finish. It's an elegant and trending wine in Provi.

• Origin: California, USA
• Raw Materials: Cabernet Sauvignon, Petit Verdot, Petite Sirah, Malbec
• Features: Sustainable
• ABV: 13.5%

Bota Box Pinot Grigio

Lively nectarine and white peach with light floral notes and refreshing, bright citrus make this Pinot Grigio from Bota Box a top-seller on Provi. Sustainable packaging adds to its allure. 

• Origin: California, USA
• Raw Materials: Pinot Grigio
• Features: Sustainable
• ABV: 12%

Beer

New Belgium Bohemian Pilsener

With more craft breweries embracing light beer, it's no wonder why New Belgium's Pilsener is trending on Provi. It's brewed in the traditional Czech style for a deeply refreshing flavor with a hint of malty sweetness.

• Origin: Colorado, USA and North Carolina, USA
• ABV: 4.8%
• IBUs: 10

New Belgium Voodoo Ranger Imperial IPA

Voodoo Ranger Imperial IPA is a rare blend of choice hops that creates an explosion of fresh-cut pine and citrus flavors for a complex, rich and delicious flavor.

• Origin: Colorado, USA
• ABV: 9%
• IBUs: 70

Terrapin Hopsecutioner IPA

Brewed in Athens, Georgia, Terrapin Hopsecutioner IPA earns its trending status due to being brewed with six different hops which create an aggressive yet exceptionally well-balanced beer. Look for notes of pine and grapefruit balanced by caramelized malt.

• Origin: Georgia, USA
• ABV: 7.3%
• IBUs: 60

Spirits

Patron Silver

Patrón Silver is handcrafted from the finest 100% Weber Blue Agave and is carefully distilled in small batches at Hacienda Patrón distillery in Jalisco, Mexico.

• Origin: Jalisco, Mexico
• ABV: 40%
• Raw Materials: Blue Weber Agave
• Tasting Notes: agave, eucalyptus and white pepper lead to a smooth, savory finish

Bottega Bacur Dry Gin

Distilled Dry Gin Bacûr owes its unique character to the botanicals used to produce it. Ripe with juniper berries, sage leaves and lemon zest that is left to macerate is then double distilled — clearing the liquid from possible unwanted hints and leading to an elegant distillate with a fine, clean bouquet. 

• Origin: Italy
• ABV: 40%
• Features: Sustainable
• Tasting Notes: Intense notes of juniper, lemon zest and sage leave a pleasantly perfumed taste on the palate

Del Maguey Chichicapa

This is the classic archetype of a great broad valley Mezcal, made throughout Oaxaca and Puebla, Mexico. Like all of their other expressions, Del Maguey Chichicapa is handcrafted by one family using traditional methods.

• Origin: Oaxaca, Mexico
• ABV: 48%
• Raw Materials: Agave Espadine
• Tasting Notes: Nose of sweet roasted agave and toasted corn with a palate of dried fruit & sweet almond. It finishes with notes of bitter chocolate and mint