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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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March 2025: New Beer, Wine and Spirit Releases

Spring is on its way! March’s latest releases from Beverage Media Group bring fresh flavors to brigh...

What’s Next in Beverage Trade Marketing? Experts Weigh In

Five key takeaways for wholesalers and suppliers from the “What’s Next in Trade Marketing?” panel at...

February 2025: New Beer, Wine and Spirit Releases

Fresh month, fresh bottles! February’s latest releases, straight from Beverage Media Group’s newest ...

Chianti Classico: The Essential Guide to Tuscany’s Famous Red Wines

Not to be confused with the broader Chianti DOCG, Chianti Classico has been known for producing exce...

January 2025: New Beer, Wine and Spirit Releases

A new year means new inventory! Introducing January's new featured product releases courtesy of Beve...

How AI is Shaking Up the Alcohol Industry

Provi delves into the details of how AI is impacting the beverage alcohol industry, bringing efficie...

How Gen Z's Drinking Habits Are Shaping the Future of Bev-Alc

Behavioral and consumer trends shift with each generation, but none more than with Gen Z. The impact...

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