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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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5 Must-Have Apple Brandies to Stock on Your Shelves

Apple brandy and its European cousin, Calvados, have a rich and storied history dating back hundreds...

Speaking of Savory: The History of the Bullshot Cocktail

Savory is an uncommon flavor category across the cocktail cannon, but the genre includes a family of...

Stock Up for Thanksgiving Eve — The Busiest Drinking Night of the Year

It may be news to some, but did you know that the day before Thanksgiving (aka “Drinksgiving”) is on...

From Outdoor Gear to Organic Beer: How Patagonia Provisions Beer was Born

Chances are you’ve heard of Patagonia — you may even have a few articles of their clothing hanging i...

Stock Your Shelves with These 9 Fastest-Growing Sustainable Brands

The brands and products that conscious consumers purchase today align more with consumers’ ethos and...

Whiskey on the Rise — Emerging Regions & Trends in the World of Whiskey

Distillation has been around for thousands of years, making its debut roughly 2000 years ago in anci...

Negotiating Prices With Sales Reps Where Both Parties Win

In order to maximize profits and keep a healthy bottom line, it’s crucial to ensure you get the best...

The Best Beer, Wine and Spirits to Include in Fall Menus

Can you feel a chill in the air, or is that just the busy season blowing in around the corner? Fall ...

How England’s Vineyards Produce Sparkling Wines On Par with Champagne

In many ways, it shouldn’t come as a surprise that England’s southern vineyards are producing incred...

The Rise of Aperitivo—The Brands Lifting the Beloved Category to New Heights

Aperitivos (or aperitifs if you’re in France) are the subcategory names attributed to the bitter, ro...

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