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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Whiskey on the Rise — Emerging Regions & Trends in the World of Whiskey

Distillation has been around for thousands of years, making its debut roughly 2000 years ago in anci...

Negotiating Prices With Sales Reps Where Both Parties Win

In order to maximize profits and keep a healthy bottom line, it’s crucial to ensure you get the best...

The Best Beer, Wine and Spirits to Include in Fall Menus

Can you feel a chill in the air, or is that just the busy season blowing in around the corner? Fall ...

How England’s Vineyards Produce Sparkling Wines On Par with Champagne

In many ways, it shouldn’t come as a surprise that England’s southern vineyards are producing incred...

The Rise of Aperitivo—The Brands Lifting the Beloved Category to New Heights

Aperitivos (or aperitifs if you’re in France) are the subcategory names attributed to the bitter, ro...

Become the Headliner Bar During Music Festival Season

Summertime sadness subsides once music festival season hits your city. Whether it’s a larger show li...

5 Spirits to Help You Diversify Your Liquor Collection

Variety is the spice of life, and if your establishment is filled with the same old whiskey and vodk...

Stock Your Bar with America’s Spirit: The 9 Best Types of Bourbon

The Scottish have their scotch and the Canadians have their rye, but today we’re going to talk about...

Why You Should Keep Up with (and Carry) New Booze Brands

To say the Food and Bev world moves quickly would be a huge understatement. Every month there’s a ho...

The Top 9 Rosés Produced Outside of France

Unless you’ve been living under a rock, you’ve likely heard the phrase “rosé all day.” Perhaps you’v...

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