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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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11 Women-Owned Businesses & Brands in the Alcohol Industry

The alcohol industry might currently be a male-dominated one, but the cracks are slowly showing in t...

The Histories of Whiskey Around the World

Whiskey has earned its place on the global stage as one of the most iconic beverages history has to ...

Draft Beer Systems: A Complete Guide

Draft systems give you the best experience when it comes to beer. There’s nothing like seeing beer f...

Must Have Bar Equipment

There’s this psychological concept that claims that the more you know about a topic, the less confid...

Beer by the Numbers

Beer has come a long way since it was first observed as early as 4000 BC. It’s one of the oldest alc...

Restaurant Design Tips to Attract More Customers

As a restaurant owner, it’s easy to forget about the basics sometimes when you’re trying to find new...

Top 5 Sparkling Wine Brands on Provi from 2021

Finding ways to celebrate small joys is essential after living under the shadow of a pandemic for so...

Top 5 Bourbon Brands on Provi from 2021

Just like whiskey gets better with age, so too do the flavors and varieties with each passing year. ...

Best Blenders for Bars and Restaurants for Making Drinks

There’s nothing quite like a blended drink, whether it be a frosty daiquiri, some decadent frozé, or...

From Upgrades to Up-Sells: 10 Ways to Increase Your Alcohol Sales

Whether you're focusing on business to business (B2B) or business to consumer (B2C) alcohol sales, b...

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