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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Age Verification Check Process and Wave of the Future

Age verification at bars and restaurants hasn’t always been a streamlined, or even reliable, process...

The Best Bar Drink Menus and Why You Should Copy Them

The food and beverage industry is one of the most trend-driven businesses in the world. Every year t...

Understanding Bar and Beverage Costs

As staples of the service industry, both bars and restaurants are similarly run. However the way the...

Bar Training Guide

Truly great bartenders are hard to come by. Highly trained professionals who know their stuff and co...

5 Awesome Autumn Cocktails for Your Bar This Season

Closets are lined with flannel and grocery stores are stocked with gourds, so it’s only natural for ...

Aluminum Beer Can Shortage - How to Prepare

One weird side effect of the COVID-19 shutdown that no one expected was the Great Aluminum Can Short...

All Hail the Pumpking! See the Top-Selling Pumpkin Beers This Season

The wind’s howling, leaves are rustling, black cats are prowling...and everyone’s buying pumpkin bee...

10 Top-Selling Bourbon Brands on Provi

Fall has officially arrived and whiskey sales are booming. Whiskey is now the largest category of li...

Instagram Strategies for Bars and Restaurants

In today’s food and beverage landscape, social media is simply no longer considered “optional.” Afte...

Everything You Need to Know About Cognac

In the wide world of fine spirits, cognac is becoming an increasingly popular option. In fact, cogna...

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