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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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All Hail the Pumpking! See the Top-Selling Pumpkin Beers This Season

The wind’s howling, leaves are rustling, black cats are prowling...and everyone’s buying pumpkin bee...

10 Top-Selling Bourbon Brands on Provi

Fall has officially arrived and whiskey sales are booming. Whiskey is now the largest category of li...

Instagram Strategies for Bars and Restaurants

In today’s food and beverage landscape, social media is simply no longer considered “optional.” Afte...

Everything You Need to Know About Cognac

In the wide world of fine spirits, cognac is becoming an increasingly popular option. In fact, cogna...

Cannabis and Alcohol: The Hazy Future of Weed in the Alcohol Industry

Combining alcohol with weed is basically a tradition as old as time . Now, with legalization sweepin...

Key Restaurant Management Metrics Every Restaurant Should Track

Here’s a sobering fact: around 60 percent of restaurants fail within a year of their opening date. 8...

Inventory Tips for Your Bar and Restaurant

Inventory day is notorious among restaurant workers for its tediousness and potential to cause disco...

Food Costing 101

One major metric you will find yourself contending with day in and day out as a restauranteur is the...

The Top Beverage Trends of 2021 Heading into Fall

The first half of 2021 is packed up, and we’re just getting ready to unpack the data! We analyzed hu...

13 Must-Have Apps for Your Bar or Restaurant

There’s no getting around it: the digital age has revolutionized just about every industry and resta...

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