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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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7 Bar & Restaurant Books to Level Up Your Hospitality Game

There are thousands of books you could read to learn more about food service, bar management, mixolo...

Tip Pooling: What You Need to Know

The concept of tip pooling has sparked both applause and controversy over the past few years. And it...

How to Hire Kitchen Staff

The hospitality industry sees one of the highest rates of employee turnover of any field (hotels top...

Guest Bartenders: How and Why You Should Invite One to Your Bar

In the ever-changing food and beverage landscape, to market your business well it’s important to sta...

The Big Brew Hunt: 7 American Beer Brands to Watch

Which country has the world’s greatest beer brands? There’s the strong contender Belgium, with brand...

The Atrium is Building a Disneyland for Content Creators

In an era where “content is king,” Terry Brantley, managing member of the Atrium, understands that p...

Running A Tight Ship: A Bar Staff Training Guide

Keeping your bar staff at the top of their game is vital to running a successful bar. Even experienc...

Bar Accounting and Inventory Guide

Accounting for bars and restaurants can be daunting. They have high inventory turnover rates and may...

Budget Best Practices for Your Food and Beverage

A solid food and beverage budget strategy is vital for a restaurant or bar to survive. Without one, ...

Best Bartending Tips from Those Behind the Bar

Being a great bartender requires more than just knowing to shake a Mai Tai or stir a Manhattan. A ba...

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