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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Bar Necessities: Must-Have Bar Equipment

The shelves are lined with bottles, the coolers are stocked with beer and the kegs are primed and re...

Recipes: Banana Alcohol Drinks

Summer is quickly coming to an end, but partiers everywhere continue to cling to warm-weather nostal...

See How One Sports Bar Got an Unexpected Sales Boost from Pandemic Change

Making the smart technology choice to use Provi is just one of the ways bars and restaurants are imp...

Caipirinha Recipe

The Brazilian food and beverage scene has given birth to a number of iconic and culturally significa...

Blue Hawaii Cocktail

As clear and blue as the ocean in which its namesake sits, the Blue Hawaii is a popular favorite at ...

Liquor Lingo 101: Learn to Speak like a Bartender

It doesn’t matter if you’ve spent more time ordering drinks or making them, you’ve probably heard so...

Bar Profit & Loss: Tips for Staying in the Black

You finally did it: you built your dream bar where you hope everyone comes together. The jukebox is ...

Monitor the Metrics: Compare Your Restaurant Numbers to these Benchmarks

Whether you’ve been running your own restaurant for years or you’ve just started brainstorming your ...

Guide to Bordeaux Wine

Bordeaux, like Champagne, is a regional term that has become synonymous with different varieties of ...

The Best Mezcal Brands to Stock Your Bar for Any Occasion

There’s an old saying in the Oaxaca region of Mexico that states: “For all bad, Mezcal, and for all ...

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