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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Bar Boom is Back: Alcohol Sales Up Across Major US Cities

Did you hear that? That’s the sound of ice tinkling in cocktail glasses. As vaccination rates slowly...

How to Be a Better Bar Manager

If you’ve ever served during the after-work happy hour rush, then you know bartending is more of an ...

6 Emerging Wine Regions for Your Beverage Program

You already know the usual suspects of the wine world, including the South of France, Argentina, Ita...

The History of How Gay Bars Became the Battleground for LGBTQ+ Rights

Today, people tend to equate gay bars as being places to party especially hard. They’re fun spots if...

The Argument For and Against the Free Pour

To free pour or not to free pour: that is the question.

How To Clean Draft Beer Lines & Why It's Essential to Your Bottom Line

Beer is considered sacred by many, and has undoubtedly played a role in human civilization since anc...

Customer-Driving Social Media Marketing Tips for Restaurants & Bars

For budding (or even seasoned) restaurateurs, knowing how to leverage social media, or where to star...

How to Manage & Improve Online Reviews for Your Restaurant or Bar

In an age of data-driven, laser-focused marketing, word of mouth is still king. Actively encouraging...

How to Create a Seasonal Menu that Boosts Sales

Whether the season is moving from summer to fall or winter to spring, you will want to maintain a se...

8 Common Rookie Bartender Mistakes & How to Prevent Them

Anyone who has ever worked in the bar and restaurant industry knows that the job–front of house or b...

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