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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Everything You Need to Know about Marijuana-Infused Beverages

The dusty old stigma of "marijuana = bad" is beginning to drift away. As more and more states contin...

Profitable Spring Cocktail Ideas to Increase Restaurant Sales

Spring is once again upon us, and that means it is time to refresh your menu. Leave the cold weather...

Increase Foot Traffic With These 6 March Madness Promotions

It's that time of year again: March Madness. You need to have drinks on tap, promotions ready to go,...

Celebrating the Success of Women in Spirits

Almost all of us know incredible and impactful women, and the best of us find ways to celebrate them...

A Bar Manager's Guide to Choosing the Right Glassware

How would you react if you ordered a glass of wine at your favorite bar and it was served in a mason...

8 Benefits of Going Cashless at Your Bar or Restaurant

Even before COVID-19, many bars were beginning to consider going cashless. The laundry list of benef...

Beyond Resilience: The Black-Owned Beverage Business Boom

The modern beverage marketplace prioritizes choice, flexibility and variance. Today’s consumers have...

The Ultimate Liquor Pricing Guide for Bar Managers

If you're wondering "how to price liquor?" then you've come to the right place. Pricing beer, wine a...

How to Maintain Cleanliness in a Restaurant

With more people buying their alcohol from a liquor store and eschewing crowded areas, what can a ba...

Bar Managers Are Stocking Up These 10 Low Cal Beers

A high calorie count is one of the biggest pitfalls facing people who love beer. The ongoing develop...

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