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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Beyond Resilience: The Black-Owned Beverage Business Boom

The modern beverage marketplace prioritizes choice, flexibility and variance. Today’s consumers have...

The Ultimate Liquor Pricing Guide for Bar Managers

If you're wondering "how to price liquor?" then you've come to the right place. Pricing beer, wine a...

How to Maintain Cleanliness in a Restaurant

With more people buying their alcohol from a liquor store and eschewing crowded areas, what can a ba...

Bar Managers Are Stocking Up These 10 Low Cal Beers

A high calorie count is one of the biggest pitfalls facing people who love beer. The ongoing develop...

Craft Beer News: January's Latest Releases

New year, new beer. (How many times have you read that already?) But seriously, for beer drinkers ev...

6 Hacks to Increase Revenue During Restaurant Slow Seasons

Bars and restaurants are suffering from slow sales in every market. Compounding this problem is the ...

10 Tips on Creating a Healthy Bar Menu

Whether you are trying to capture sales from people focusing on their New Year’s resolutions or simp...

Alcohol Trends: What to Stock & What to Drop for the Holidays

We’re celebrating the end of 2020 the only way we know how: through copious amounts of data. Before ...

5 Winter Wines You Need on Your Menu

The holiday season is now upon us, and it’s time to stock up the wine fridge with some of the best l...

Restaurant Industry News: What the COVID-19 Vaccine will Mean

The past few weeks have been very exciting as several new COVID-19 vaccines have revealed their tria...

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