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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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How to Attract Food Critics to your Restaurant & Grow your Reach

Restaurants and bars tend to live and die by their reviews. While professional critics were once the...

What to Expect: Thanksgiving Eve Beverage Trends

Thanksgiving is upon us, and consequently, so is Thanksgiving Eve (otherwise affectionately known as...

New Beer Releases: November 3rd - November 20th

From Great Lake's Barrel-Aged Christmas Ale, to Harpoon's Winter Warmer, this roundup of new beer re...

Cost Cutting Ideas for Restaurants

You can call it being thrifty, frugal, or just plain savvy, but every restaurant owner wants to save...

From Cocktails to Craft Beer: 2020's Top 6 Drink Trends

By now, everyone knows that 2020 has been quite the year for bars and restaurants. That hasn’t stopp...

Making Spirits Bright: Profitable Holiday Cocktail Ideas

The holidays are coming, so bars and restaurants must prepare to entice their customers with seasona...

Outdoor Dining: Prepping your Bar or Restaurant Patio for Winter

The fall and winter seasons can wreak havoc on your bar or restaurant’s patio if you’re not prepared...

5 Simple Tips to Boost Your Ecommerce Conversion Rate

Just like planning any successful party, you’re more likely to get a large turnout by tempting guest...

4 Creative Strategies to Increase eCommerce Traffic

So, you’ve got your products listed on your Storefront. You’ve got beautiful, high-resolution images...

4 Quick & Easy Ways To Increase Sales with Beverage Sell Sheets

More than likely you’re familiar with the concept of beverage sell sheets. Perhaps they’ve been give...

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