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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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How Alcohol Sales Reps Can Use the Power of Data to Boost Sales

It’s common knowledge that data powers nearly every aspect of businesses today. And when it comes to...

New Beer Releases: September 28th - October 15th

We've officially entered hop harvest season—that magical time of year when freshly picked hops are b...

5 Fall-Friendly Spirits Every Bar Should Have

Autumn is upon us, meaning that people will be shifting their flavor palates to something with a lit...

Mead: The World’s Oldest Drink is Popular Again

Mead is a drink that’s often associated with Norse mythology, Vikings, and medieval life. Don’t worr...

5 Ways Craft Beer Can Help Boost Your Restaurant Sales

According to the Brewer’s Association, beer consumption per capita declined by 2 percent in 2019. Ye...

Upselling Techniques for Bars and Restaurants

Good upselling techniques are key to making your bar or restaurant more profitable. But did you know...

New Beer Releases: September 7th - 12th

Pumpkins. Flannel. Soup. That's right everybody—it's fall! Well, kind of. No doubt, the food and bev...

How to Build a Fall Drink Menu that Sells

Like most establishments when Autumn rolls around the corner, you're probably looking to revise your...

7 Ways to Increase Bar Profit Using Leftover Inventory

The seasons are a-changin', and that means it’s out with the old and in with the new. Each spring an...

How Hand Sanitizer Saved One Florida Distillery

If you had told Camden Ford last year that his Florida-area distillery would be churning out hand sa...

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