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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Boost Profits With These 3, Easy Restaurant Patio Ideas

Do you hear that? It’s the sound of vitamin D deficient patrons emerging from their coronavirus hibe...

New Beer Releases: July 1st - 7th

Summer is in full swing and your patio patrons are inventively switching up their beer preferences, ...

Post-Pandemic: 6 Fourth of July Tips for Bar Managers

Although it’s a little too soon to say the restaurant industry (or any industry for that matter) has...

New Beer Releases: June 8th - 15th

There's no better proof that the world is still spinning quite like a list chock-full of new beer re...

5 Tried and True Email Tactics for Alcohol Sales Reps

You already know that keeping clients interested in your distributor portfolio is essential to your ...

7 Tips to Boost Employee Loyalty at Your Restaurant

In an industry as competitive as Food and Bev, boosting employee loyalty is ongoing battle. Aside fr...

A Bar Manager's Guide to Rehiring Furloughed Employees

Chances are, you’ve had to furlough some of (if not most of) your employees during the Coronavirus o...

How Covid-19 is Impacting the Wine Industry

As the novel Coronavirus continues to run its course, the beverage industry is still feeling the imp...

New Beer Releases: May 11th - May 15th

Although Spring may look a little different this year, it's still an opportune time to enjoy an ice ...

Kitchen Confidential: Perfecting To-Go Cocktail Delivery

The idea of a cocktail to-go has always presented a bit of a head-scratching, “What if?” scenario fo...

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