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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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How E-Commerce is Impacting Bars and Restaurants

E-commerce has changed the way consumers shop -- that’s hardly news. From everyday retail to niche p...

Coronavirus (COVID-19): How Food and Beverage is Coping

We aren’t going to pull any punches here: the restaurant business is usually the first to take a hit...

The Latest News on COVID-19's Impact on Bars & Restaurants

Many industries are beginning to feel the effects of the coronavirus (COVID-19) outbreak. But none m...

New Beer Releases: March 8th - March 13th

Flowers are bloomin', beers are brewin' and Spring is just around the corner (March 19th to be exact...

A Bar Manager's Guide To Acing a Health Inspection

No matter how clean and how orderly your restaurant is, health inspection anxiety seems like an enti...

Why Organic Beer Should Be On Your Radar

Remember the great corn syrup battle of Superbowl 2019? When two of the largest beer manufacturers b...

Restaurant Predictive Analytics and Big Data

The data revolution is here. With a never-ending focus on improving customer and patron experience, ...

New Beer Releases: February 24th - March 1st

Every other week, I sit down and scour the internet for the latest and greatest in beer releases. It...

How To Create A Cocktail Menu that Actually Sells

Starting to think about writing your next (or first) cocktail menu? Congrats! Many bartenders spend ...

3 Chicago Alcohol Trends to Watch in 2020

Now that 2019 is officially behind us we can look towards the trends that will shape the alcohol spa...

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