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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Expert Picks from Provi, SevenFifty Daily & Beverage Media Group’s 2023 Holiday Guide

Introducing the 2023 Holiday Guide from Provi, in collaboration with the editors of SevenFifty Daily...

Toast to the Holidays: Wines Your Customers Want for a Festive Celebration

The holiday season is the perfect time to indulge in a glass of wine or two. Whether your customers ...

How Wine & Spirit Retailers Can Prepare for the End-Of-Year Holidays

Off-premise retailers, aka wine and spirit stores, are well aware of the importance of the end-of-ye...

Getting Ready for the Holidays — How Bars Can Prepare for the Season

Just like that, the holiday season is here. For bars, restaurants and retailers, it’s an especially ...

November 2023: New Beer, Wine and Spirit Releases

Introducing November's new featured product releases courtesy of Beverage Media Group's latest print...

What’s New in Whiskey: Trends and Innovations Driving the Category Forward

A few weeks into the fall season, consumer preferences for spirits shift. Popular summer categories ...

Gen Z & Millennial Workers Are Changing The Beverage Industry — What Is it They Demand?

Nearly four years since the onset of the pandemic, trade workers in the beverage industry have seen ...

October 2023: New Beer, Wine and Spirit Releases

It's that time again! Introducing October's new featured product releases courtesy of Beverage Media...

3 Powerful Takeaways from Provi & SevenFifty Daily’s 2023 Beverage Industry Career & Salary Survey Report

What’s it like to work in today’s beverage alcohol industry? Nearly four years since the onset of th...

5 Gin Cocktails That Have Been a Boom for the Gin Category

Since the middle ages, gin — or gin’s predecessor, genever — has been one the most transformative di...

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