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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Last-Minute Valentine's Day Ideas For Your Bar or Restaurant

You might as well start ordering champagne and strawberries now.

How To Find Your Target Market & Boost Business for Your Bar or Restaurant

One of the hardest parts about opening a bar—cocktail bar, sports bar, bar club, restaurant bar, or ...

New Beer Releases: January 1st - 10th

We hope everyone had a safe and happy Holiday! By the way, how are your New Years resolutions coming...

New Beer Releases: December 20th - 26th

This is our last beer release post of 2019. (Don't worry, there will be plenty more in 2020!) We've ...

Drink Menu Design Hacks That Will Drive Profit

Designing a profitable drink menu is fun, there’s no doubt about that. It’s one of this writer’s fav...

Increase Bar Profit Margins With These Profitable Classic Cocktails

Bartending and menu creation are inherently creative endeavors. The key to crafting a perfect menu i...

New Beer Releases: December 6th - 13th

Anyone else feel like December has already been packed with beer-related happenings? Not to mention,...

Are Food Halls The New Food Trucks?

When Food Trucks first burst onto the culinary scene, you’d have thought they were gonna bankrupt th...

The Slow Season: A Restaurant Survival Guide

The hospitality business is a seasonal one, there’s no doubt about that. One minute we’re turning pe...

Eliminating Tips: Here's Why It Doesn't Work

For many bar professionals, tipping provides the lifeblood of their paychecks. It’s not extra money,...

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