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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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  • by: Maggie Mahar
  • 5 min read

The Art of Serving Absinthe

The Art of Serving Absinthe

Through no fault of its own (but perhaps the fault of its proponents), absinthe has achieved legenda...

10 Fall-Friendly Brews Your Bar Is Missing

During the autumnal beer-drinking season, ‘variety’ is a concept that seems almost entirely nonexist...

New Beer Releases: October 9th - 12th

We're just gonna cut right to the chase, here. You want new beer releases. And we got 'em. It's a wi...

Chicago's Top-Selling Beer: Modelo Especial

Alright, well, technically...Old Style was never the king of Chicago. For years, Miller Lite was in ...

Pumpkin Beer for Dummies: A Brief History

It's difficult to imagine a more divisive beer than the pumpkin ale. For some, it means fall is in t...

New Beer Releases: September 24th - 30th

Many beer drinkers consider summer a prime season for enjoying different brews. But us? We happen to...

Craft Beer's Latest Obsession: The Milkshake IPA

“Milkshake beers are not a trend or acceptable with traditional or even modern styles…No excuses. [s...

Oktoberfest Beer: Everything You Need To Know

Fall means different things to different people. To us at Provi (and we suspect many of you), fall m...

New Beer Releases: September 13th - 23rd

Temps are dropping (kind of). And we're starting to get really excited for fall (kind of). But what'...

IPA Style Beer Guide

America’s love affair with the IPA doesn’t seem to be going anywhere, anytime soon. The style of bee...

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