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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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  • by: Maggie Mahar
  • 12 min read

New Beer Releases: September 1st - 13th

New Beer Releases: September 1st - 13th

Trigger warning: You are about to read a list of new and fall-inspired beer releases. If you can't h...

Green Thinking: The Skinny on Restaurant Sustainability

The world is ending, and we are all going to die.

Bar Concepts: On Trendy Vs. Trendy --A Handy Roadmap

It’s 2019. The cocktail renaissance boomed a few years ago, and has since pleasantly matured into a ...

5 Celebrity Alcohol Brands That Aren't One-Hit Wonders

There’s no shortage of celebrity-endorsed booze out there. For some segment of the population, celeb...

Mexico's 3,000-Year Fight to Protect Tequila's Cultural Status

For a lot of folks out there, tequila is the ‘wild child’ in the spirits family. It’s got an (admitt...

New Beer Releases: August 17th - August 31st

We've got limited edition releases. We've got collaborations. We've even got a beer that was inspire...

How to Navigate the Wide World of Rum

We’ve said it before, and we’ll say it again: rum is on the rise! In 2018, rum showed gains in case ...

The Drunken Midnight Ride that Saved American Rum

In most American classrooms, students learn about Paul Revere’s midnight ride -- about his warning t...

Japanese Whiskey is Running Dry: Here's What it Means for You

Certainly, there was once a time when good whiskey came exclusively from Scotland, Ireland, or Ameri...

The History of the Highball

You’d be hard-pressed to find a more vaguely defined drink than the Highball. What is a Highball? Ge...

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