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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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August 2023: New Beer, Wine and Spirit Releases

Together, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s (BMG) iconic...

10 Traits to Look for When Interviewing Bartenders

Searching for the right bartender can seem like searching for that pot of gold that’s supposed to be...

Managing Bar Costs: Practical Tips for Budgeting and Financial Control

Operating a bar is a careful balancing act. On one hand, you must manage the bar’s output and qualit...

Restaurant Daily Closing Checklist Examples

For many restaurants and bars, closing shifts can be incredibly busy and chaotic. At the end of a sh...

Tito’s Vodka: A Craft Distillery Success Story

In the latest Provi Pulse Report, Tito’s Handmade Vodka is the fastest-growing product nationwide. T...

What’s New in Vodka: Unveiling the Latest Trends Revolutionizing the Category

Vodka has been the number-one-selling spirit in America since the 1970s, but recent headlines would ...

The Most Popular Cocktails of 2023 (So Far)

Despite the Dirty Shirley’s fated attempt last year to go down in the annals of “drink of the summer...

July 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

Media for Restaurants: Instagram Post Ideas

Social media is a big part of your marketing puzzle in the modern era. Unless you’re a well-establis...

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