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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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A Dash of Bitters Goes a Long Way: Revamping Your Cocktail Menu

Defined as ‘spirits infused with herbs and spices’, bitters as we know them today are popular additi...

Bartender Measuring Tools Explained

As with any trade, having the right tools yield the best results. Considered something akin to an ar...

Spotlighting Women of History Who’ve Shaped Beverage Alcohol

March is Women’s History Month, and all month long, we’re celebrating the women in bev-alc who are d...

Louise McGuane: The First Modern-Day Whiskey Bonder & Founder of J.J. Corry Irish Whiskey

Irish Whiskey has a storied past. For more than 400 years, Ireland has produced whiskey beloved by m...

Hiring Kitchen Staff: Why Culinary Students For Hire is a Good Place to Start

Looking for staff with knowledge about the restaurant industry can be tough at times. Many come with...

March 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

Beer Cocktail Recipes For Your Bar

When you think of a cocktail, beer might not be the first thing that comes to mind. Beer cocktails a...

10 Underrated Irish Whiskeys to Stock for St. Patrick's Day

St. Patrick’s Day is just around the corner, which means it’s time to break out the Irish whiskey. W...

Restaurant Business Coach For Restaurant Managers

Having the natural ability to manage is one of the big parts of becoming a truly successful manager....

Ways to Create a More Diverse, Equitable & Inclusive Bar and Restaurant Workplace

What’s most important to a bar, restaurant or retail business? Financial success and relevance are u...

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