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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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March 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

Beer Cocktail Recipes For Your Bar

When you think of a cocktail, beer might not be the first thing that comes to mind. Beer cocktails a...

10 Underrated Irish Whiskeys to Stock for St. Patrick's Day

St. Patrick’s Day is just around the corner, which means it’s time to break out the Irish whiskey. W...

Restaurant Business Coach For Restaurant Managers

Having the natural ability to manage is one of the big parts of becoming a truly successful manager....

Ways to Create a More Diverse, Equitable & Inclusive Bar and Restaurant Workplace

What’s most important to a bar, restaurant or retail business? Financial success and relevance are u...

The Truths About Owning and Managing a Bar

Part of the American dream has always been associated with owning your own business. For many, this ...

Non Alcoholic Cocktails to Bring in New Clientele to Your Restaurant

Whether it’s for health reasons or just a personal choice, it’s hard to ignore the increase in deman...

February 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

Top-Selling Black-Owned & Founded Beer, Wine and Spirits

February is Black History Month and to celebrate, we’re taking a deep dive into Provi marketplace da...

What is a West Coast IPA? Hazy IPA Styles Explained

Hazy IPAs were seen as a trend not long ago with little expectation of the cloudy fan favorite to be...

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