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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Tart Ales and Sour Beers are Growing in the US Market

Sour beers have grown in popularity in recent years. It’s speculated that the exceptionally refreshi...

13 Black-Owned & Founded Brands Transforming the Alcohol Industry

Alcohol has been around for a long time. How long? While the first "fermented drink" can be traced b...

Tips on Selling Rosé in Your Establishment

Rose isn’t a specific type of grape like most types of wine, but rather, a descriptor for the wine-m...

3 Trends That Will Define Bev-Alc in 2023

The beverage alcohol industry is in a constant state of flux. Categories and subcategories trend up ...

Checking In: The State of Beer, Wine and Spirits in 2023

With 2023 in full swing, we looked to kick the new year off right by taking a deep dive into the lat...

Beer Industry Trends of 2022 (and the Beer Outlook For 2023)

The beer industry is constantly shifting and keeping track is important to stay on top of it to rema...

How Athletic Brewing Co. Introduced Non-Alcoholic Craft Beer to the Masses

In recent years, non-alcoholic (NA) beer, wine and zero-proof spirits have been on the rise. Accordi...

Top-Selling Non-Alcoholic Beer, Wine & Spirits for Dry January

For 31 days in January, many will choose to abstain from drinking alcohol. Known as “Dry January,” t...

The Rise of the Booze-Free Bar

Each year gives rise to new trends in the beverage alcohol industry. Some are niche while others tra...

Questions to Ask a Mixologist: Bartender Interview Questions

Going through the process of hiring a new bartender can be an interesting one. You might find who yo...

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