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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Beer Industry Trends of 2022 (and the Beer Outlook For 2023)

The beer industry is constantly shifting and keeping track is important to stay on top of it to rema...

How Athletic Brewing Co. Introduced Non-Alcoholic Craft Beer to the Masses

In recent years, non-alcoholic (NA) beer, wine and zero-proof spirits have been on the rise. Accordi...

Top-Selling Non-Alcoholic Beer, Wine & Spirits for Dry January

For 31 days in January, many will choose to abstain from drinking alcohol. Known as “Dry January,” t...

The Rise of the Booze-Free Bar

Each year gives rise to new trends in the beverage alcohol industry. Some are niche while others tra...

Questions to Ask a Mixologist: Bartender Interview Questions

Going through the process of hiring a new bartender can be an interesting one. You might find who yo...

How to Price Drinks in Your Bar

Pricing your drinks can sound like a tricky task at first, especially when adding more complex cockt...

What is Inventory Variance and Why is it Important?

Variance in your inventory is a completely normal part of running a bar or restaurant. We’ve all acc...

How Merchandising Beer Can Improve Sales

Accessibility in marketing is a massive part of what leads to a sale. As someone who’s a professiona...

Top 5 Sparkling Wines For The Holiday Season

As the end-of-year holidays approach, consumers naturally reach for sparkling wines to celebrate wit...

No-ABV Beers, Wines and Zero-Proof Spirits for the Holidays

Non-alc has had a monumental year in the bev-alc industry. As more consumers consume consciously, it...

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