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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Bar, Restaurant and Retail Marketing Calendar 2025

Our newly updated calendar of popular holidays, seasons, and other events that will impact beverage ...

March 2025: New Beer, Wine and Spirit Releases

Spring is on its way! March’s latest releases from Beverage Media Group bring fresh flavors to brigh...

What’s Next in Beverage Trade Marketing? Experts Weigh In

Five key takeaways for wholesalers and suppliers from the “What’s Next in Trade Marketing?” panel at...

February 2025: New Beer, Wine and Spirit Releases

Fresh month, fresh bottles! February’s latest releases, straight from Beverage Media Group’s newest ...

January 2025: New Beer, Wine and Spirit Releases

A new year means new inventory! Introducing January's new featured product releases courtesy of Beve...

How AI is Shaking Up the Alcohol Industry

Provi delves into the details of how AI is impacting the beverage alcohol industry, bringing efficie...

February 2024: New Beer, Wine and Spirit Releases

Introducing February's new featured product releases courtesy of Beverage Media Group's latest print...

The Boom of Non-Alc: —How to Capitalize on Non-Alcoholic Drinks Market

At the time of writing this article, we're on the cusp of the summer season — a period traditionally...

January 2024: New Beer, Wine and Spirit Releases

Introducing January's new featured product releases courtesy of Beverage Media Group's latest print ...

December 2023: New Beer, Wine and Spirit Releases

Introducing December's new featured product releases courtesy of Beverage Media Group's latest print...

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