The Craft

by Katherine Arts
5 min read

How AI is Shaking Up the Alcohol Industry

Provi delves into the details of how AI is impacting the beverage alcohol industry, bringing efficie...

by The Provi Team
6 min read

February 2024: New Beer, Wine and Spirit Releases

Introducing February's new featured product releases courtesy of Beverage Media Group's latest print...

Beverage Program

by Corey Hines
6 min read

The Boom of Non-Alc: —How to Capitalize on Non-Alcoholic Drinks Market

At the time of writing this article, we're on the cusp of the summer season — a period traditionally...

by The Provi Team
5 min read

January 2024: New Beer, Wine and Spirit Releases

Introducing January's new featured product releases courtesy of Beverage Media Group's latest print ...

Beverage Program

by The Provi Team
5 min read

December 2023: New Beer, Wine and Spirit Releases

Introducing December's new featured product releases courtesy of Beverage Media Group's latest print...

Beverage Program

by The Provi Team
8 min read

Expert Picks from Provi, SevenFifty Daily & Beverage Media Group’s 2023 Holiday Guide

Introducing the 2023 Holiday Guide from Provi, in collaboration with the editors of SevenFifty Daily...

Beverage Program

by The Provi Team
5 min read

Toast to the Holidays: Wines Your Customers Want for a Festive Celebration

The holiday season is the perfect time to indulge in a glass of wine or two. Whether your customers ...

Beverage Program

by The Provi Team
4 min read

November 2023: New Beer, Wine and Spirit Releases

Introducing November's new featured product releases courtesy of Beverage Media Group's latest print...

Beverage Program

by Corey Hines
7 min read

What’s New in Whiskey: Trends and Innovations Driving the Category Forward

A few weeks into the fall season, consumer preferences for spirits shift. Popular summer categories ...

by The Provi Team
5 min read

October 2023: New Beer, Wine and Spirit Releases

It's that time again! Introducing October's new featured product releases courtesy of Beverage Media...

Beverage Program

Katherine Arts

As a strategic communicator and food fanatic, Katherine has a hunger for storytelling. When she's not managing marketing functions at Provi you will find her on a mountain, in the middle of a meal, sniffing wine, or pontificating about the art of craft beverages.