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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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  • by: Maggie Mahar
  • 7 min read

IPA Style Beer Guide

IPA Style Beer Guide

America’s love affair with the IPA doesn’t seem to be going anywhere, anytime soon. The style of bee...

How to Navigate the Wide World of Rum

We’ve said it before, and we’ll say it again: rum is on the rise! In 2018, rum showed gains in case ...

Japanese Whiskey is Running Dry: Here's What it Means for You

Certainly, there was once a time when good whiskey came exclusively from Scotland, Ireland, or Ameri...

The History of the Highball

You’d be hard-pressed to find a more vaguely defined drink than the Highball. What is a Highball? Ge...

Area 51: What to Serve Aliens & Why

In celebration of both the culture of UFOs and of aliens in general, we’ve put together some recomme...

Sour Beer Guide: From Berliner Weisse to Oud Bruin

Over the past several years, sour beers have been everything but a secret. The bright, tangy brews h...

Beat The Heat With A Gose Beer

A friend of mine once described gose beers as tasting like cold sweat.

Essential Spirits for Summer Cocktails

Summer’s coming! It’s time to swap out some of that heavy, dark stuff for some lighter, more refresh...

The Ready-to-Drink (RTD) Canned Cocktail Market

Canned cocktails. What a time to be alive.

Hold the ABV: The Next Big Thing in Booze is Zero-Proof

Once upon a time, the word "mocktail" referred to a cocktail that omitted the alcohol, but nowadays ...

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