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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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What is Bourbon Heritage Month? Why We Celebrate "America’s Native Spirit"

Each September, whiskey enthusiasts nationwide raise a glass to celebrate bourbon whiskey. While the...

September 2023: New Beer, Wine and Spirit Releases

Beverage Media Group’s (BMG) storied print publication fosters a deeply connected trade community, r...

August 2023: New Beer, Wine and Spirit Releases

Together, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s (BMG) iconic...

The Most Popular Cocktails of 2023 (So Far)

Despite the Dirty Shirley’s fated attempt last year to go down in the annals of “drink of the summer...

July 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

2023 Summer Reading List for Food & Beverage Professionals

An in-depth list of the best reads from industry leaders — including the latest books, resources and...

June 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

The History and Rise of the Aperol Spritz

What is it about summer and its sweltering heat that has us longing to bake beachside in Italy or pe...

The Top 10 Ready-to-Drink Brands Fueling the Bev-Alc Scene

Every time that warmer weather starts to rear its head, people start getting the itch. What itch? Th...

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