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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Argument For and Against the Free Pour

To free pour or not to free pour: that is the question.

How To Clean Draft Beer Lines & Why It's Essential to Your Bottom Line

Beer is considered sacred by many, and has undoubtedly played a role in human civilization since anc...

Everything You Need to Know about Marijuana-Infused Beverages

The dusty old stigma of "marijuana = bad" is beginning to drift away. As more and more states contin...

Profitable Spring Cocktail Ideas to Increase Restaurant Sales

Spring is once again upon us, and that means it is time to refresh your menu. Leave the cold weather...

Beyond Resilience: The Black-Owned Beverage Business Boom

The modern beverage marketplace prioritizes choice, flexibility and variance. Today’s consumers have...

From Cocktails to Craft Beer: 2020's Top 6 Drink Trends

By now, everyone knows that 2020 has been quite the year for bars and restaurants. That hasn’t stopp...

5 Ways Craft Beer Can Help Boost Your Restaurant Sales

According to the Brewer’s Association, beer consumption per capita declined by 2 percent in 2019. Ye...

How to Build a Fall Drink Menu that Sells

Like most establishments when Autumn rolls around the corner, you're probably looking to revise your...

5 Spring Cocktail Trends to Consider This Year

It's that time of year again. It's trend forecast season. The industry, by and large, is at the merc...

Why Organic Beer Should Be On Your Radar

Remember the great corn syrup battle of Superbowl 2019? When two of the largest beer manufacturers b...

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