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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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What’s New in Vodka: Unveiling the Latest Trends Revolutionizing the Category

Vodka has been the number-one-selling spirit in America since the 1970s, but recent headlines would ...

Unveiling the Trends and Insights Shaping the Rosé Renaissance

Rosé has unequivocally become the wine of summer, but it wasn’t always that way. Over the last centu...

The History and Rise of the Aperol Spritz

What is it about summer and its sweltering heat that has us longing to bake beachside in Italy or pe...

The Top 10 Ready-to-Drink Brands Fueling the Bev-Alc Scene

Every time that warmer weather starts to rear its head, people start getting the itch. What itch? Th...

Have We Reached Peak RTD? An Inside Look at the Latest Data

Ready-to-drink or most often referred to as RTD is an emerging category that’s risen from a niche in...

Top-Selling Black-Owned & Founded Beer, Wine and Spirits

February is Black History Month and to celebrate, we’re taking a deep dive into Provi marketplace da...

3 Trends That Will Define Bev-Alc in 2023

The beverage alcohol industry is in a constant state of flux. Categories and subcategories trend up ...

Checking In: The State of Beer, Wine and Spirits in 2023

With 2023 in full swing, we looked to kick the new year off right by taking a deep dive into the lat...

Agave Spirits Are On The Rise

To say agave spirits are on the rise is an understatement. Over the past several years, the category...

Producers Bet Big on Boxed Wine as Sustainable Practices Become Status Quo

Before it’s in our glass, wine starts on the vine. And like other beloved agricultural products like...

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