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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Taking Advantage of Restaurant Trends: A How-To Guide

We’ve done trend-predicting before, and although it’s great to stay abreast of the latest-and-greate...

10 Fall-Friendly Brews Your Bar Is Missing

During the autumnal beer-drinking season, ‘variety’ is a concept that seems almost entirely nonexist...

Pumpkin Beer for Dummies: A Brief History

It's difficult to imagine a more divisive beer than the pumpkin ale. For some, it means fall is in t...

Hold the ABV: The Next Big Thing in Booze is Zero-Proof

Once upon a time, the word "mocktail" referred to a cocktail that omitted the alcohol, but nowadays ...

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