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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Gen Z & Millennial Workers Are Changing The Beverage Industry — What Is it They Demand?

Nearly four years since the onset of the pandemic, trade workers in the beverage industry have seen ...

3 Powerful Takeaways from Provi & SevenFifty Daily’s 2023 Beverage Industry Career & Salary Survey Report

What’s it like to work in today’s beverage alcohol industry? Nearly four years since the onset of th...

A Brief History of the Martini — A Cocktail That’s Stood the Test of Time

What do you know about the Martini? Sure, it’s a classic cocktail that can be made with gin or vodka...

What is Bourbon Heritage Month? Why We Celebrate "America’s Native Spirit"

Each September, whiskey enthusiasts nationwide raise a glass to celebrate bourbon whiskey. While the...

2023 Summer Reading List for Food & Beverage Professionals

An in-depth list of the best reads from industry leaders — including the latest books, resources and...

Spotlighting Women of History Who’ve Shaped Beverage Alcohol

March is Women’s History Month, and all month long, we’re celebrating the women in bev-alc who are d...

Louise McGuane: The First Modern-Day Whiskey Bonder & Founder of J.J. Corry Irish Whiskey

Irish Whiskey has a storied past. For more than 400 years, Ireland has produced whiskey beloved by m...

How Athletic Brewing Co. Introduced Non-Alcoholic Craft Beer to the Masses

In recent years, non-alcoholic (NA) beer, wine and zero-proof spirits have been on the rise. Accordi...

Better Beer for a Better Neighborhood: The Value of Craft & Microbreweries

Craft breweries make great beer. For many people, that’s as far as it goes. Most consumers do not co...

Putting Authenticity in a Can: A Chat with Talkhouse Encore Founder Ruby Honerkamp

How do you bottle authenticity? Or rather—how do you can it? That's the question Ruby Honerkamp aske...

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