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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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How AI is Shaking Up the Alcohol Industry

Provi delves into the details of how AI is impacting the beverage alcohol industry, bringing efficie...

The Boom of Non-Alc: —How to Capitalize on Non-Alcoholic Drinks Market

At the time of writing this article, we're on the cusp of the summer season — a period traditionally...

Planning for the New Year: How Bar and Retail Businesses Can Set Themselves Up for Success in 2024

It’s a new year. A fresh set of calendar days for your bar, restaurant or retail business. A clean s...

Tips & Strategies to Boost Business for Bars and Retailers in Winter

The hospitality business is a seasonal one, there’s no doubt about that. One minute we’re turning pe...

How Bars Can Plan and Promote New Year’s Eve Celebrations

With 2024 rapping at the door, it’s time for bars and restaurants to start planning their New Year’s...

How Wine & Spirit Retailers Can Prepare for the End-Of-Year Holidays

Off-premise retailers, aka wine and spirit stores, are well aware of the importance of the end-of-ye...

Getting Ready for the Holidays — How Bars Can Prepare for the Season

Just like that, the holiday season is here. For bars, restaurants and retailers, it’s an especially ...

Menu Metrics to Track and Increase Restaurant Profits

Determining the effectiveness of your menu can be challenging at first. Productivity is a key perfor...

How to Know When to Comp Meals

Meal comps are a natural part of owning a restaurant. There are a ton of reasons why you’d need to c...

Restaurant Tools for Managers: Essential Management Tools

We are no longer in the days of messy spreadsheets and handwritten records. The restaurant world has...

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