Provi Pulse: Beverage Alcohol Report 2021 Year in Review

What's Inside the Review

As a group of analytics enthusiasts working with the fastest-growing B2B marketplace in the beverage alcohol industry, we've scoured the treasure trove of Provi data to bring you these insights. It’s been a true adventure of a year and while there are dozens of key themes we’ve observed, our review will focus on:

The Return of the On-Premise

The explosive growth and acceleration of B2B ecommerce throughout the beverage alcohol industry helped drive the return.

Top Categories & Brands

Interesting numbers from top performers across high-growth industry categories.

Growth of Non-Alc Beverage

The rapid growth of the low-ABV and non-alcoholic beverage category has it outpacing traditional alcohol products! How is this blurring the lines between traditional beverage and beverage alcohol competition?