
B2B Ecommerce & Having an Omnichannel Approach
This white paper presents insights from industry leaders on the importance of omnichannel strategies to meet the evolving needs of supplier partners, retail customers, and sales forces.
These leaders sat down at NBWA’s 2023 Annual Convention to discuss this emerging growth opportunity. Experts included:
- Lori Scheiffler, Co-Owner and President at Tamarron Consulting (Moderator)
- Andrew Levy, Chief Corporate Affairs Officer, Provi
- Brian Eddington, SVP for Northeast Sales-GA/Skyland Distributing-NC
- Cameron Barratt, eCommerce Director, Heineken USA
- Bill Kraich, VP of E-Commerce, Encompass Technologies
dOWNLOAD THE WHITE PAPER
What's Inside THE WHITE PAPER?
Unique insights from leaders throughout the beverage alcohol industry on why ecommerce is an essential part of an organization's omnichannel strategy. Leaders discuss how to:
Meet Evolving Customer and Sales Teams’ Needs
Actionable steps to implementing digital solutions successfully to internal and external stakeholders.
Optimize Opportunities Within Digital
Learn about how B2B differs from B2C channels and how B2B ecommerce can create new and lucrative opportunities.
Empower Your Sales Rep
Understand how to leverage digital solutions to increase sales and employee experience.

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